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Auto trading tutorial: How to sell a car to a woman?

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You laugh, but 30% of new car customers are female. And 25% of people looking for used cars are all women. So, would not be bad to head we put them interested women. And beyond safety, financial stability, children, lover, loving husband and rich condition or a Jimmy Choo handbag, this is what women want from a car.

What Women Want?

Perhaps the most controversial question that nobody knows the answer. Even Mel Gibson tried to find the answer to this question, but without success. But we want to know the answer only a fraction of this huge question: What Women Want ... from a car.

1. A beautiful car

If a man a car more square, like a BMW Bear say, it seems the best thing in the world, you hardly find a woman who will say it's a beautiful car. Yes, a car's overall appearance matters a lot. A nice car like a Toyota Aygo, Beetle, Mini Cooper, Opel Corsa, Smart, etc.. Advertising does not need much. No wonder not at the wheel of these models that you see almost only women. It is clear - women buying cars based on looks, much like in the case of bags, boots, swimsuits, bath tiles, etc..

I know, you saw women driving a S-Class, BMW X5 or another car more aggressive and more masculine. Those women are few and are of a different segment. For these high-class attitude and image matters more than charm and look "nice" of a car. But at the same time, perhaps her husband or an employee will choose the car for them ...

2. Interior ... female

If the new men, entertain us and we attract many buttons, all sorts of gadgets, memory seats, audio system settings and fine climate, trip computer functions and all the follies that make us feel children playing, Well, women are smarter and more practical. But at the same time, more picky.

The car has the driver sun visor with mirror? Drop it, I must! I have no place to put my armrest where some pads and mascara? Only If I do gift, and a lead! It has large storage compartment for all my CDs Michael Bolton and Fugees? Ok, pass me a stick to put all the songs ...

The interior of a car must meet the simple requirements: must have many mirrors, storage space, a CD player as easy to use, large buttons not to damage nails, a thick and pleasant to drive, a hanger support to the driver's seat, not to cling textile mats heels, bright lights in the cabin only restore your good to powder your nose ... and that's all.

3. A car with 4 doors

In general, women you can fit quite easily: with or without children. Well, if you are young and childless, certainly have many friends who come to the club at the mall or the movies. Short skirts, heels, stockings fine, I feel like doing a big step in a coupe car, to get the rear seats. I want a car with four doors! And if you go in the other hemisphere, and is a child, it's convenience, child seat, etc.. I think you understand quite easily.

4. Power

What woman says not interested in speed and power the car mind mind worse than their fellow man not flirt with the office. It's scientifically proven that women have some adrenaline in your blood like us men. And that you can see is that we do not feel speed: that when you tell a woman that goes to 200 on the highway, she had no idea and it seems only natural. Not for nothing, and most speed records captured by police cameras are made by women. Not stupid, but a greater immunity to adrenaline generated by high speeds.

5. Safety and Consumer

Last and most unimportant features of a car are related to auto safety and fuel consumption. Nothing a woman buys a Smart diesel that normally consume five areas. 'll Be sure to consume it 7-8: a revs, braking later, ETC. Few women are able to drive economic and consumption are directly interested in the car. The rest, most will go well, quickly, as they feel better.

We talk about safety for women when looking for a family car when children. In general, all cars have airbags. But when you have a child or two, you start wondering how many airbags the car has not only if it has. Otherwise, about ISOFIX, ABS, ESP, you must know the seller.

How a woman selling a car?

Now we know what a woman wants from a car, it is easy to sell them and the car. There are two phases, valid for new cars and used cars for: evaluating and presenting cumparatoarei strengths. Specifically, it has to guess what a woman and her care. If our client is dressed in pink Pitz, arranged, smiling, friendly and nails, most probably interested parties in the visor mirror, body color, a car to be "cute", to be easily led and not scratch their shoes when climbing behind the wheel. Sure will not be interested in safety, consumer, luggage capacity, start, navigation, memory seats, ESP, ABS and other meaningless abbreviations.

But if our client is more "business" if he has children or if it is serious and wants a family car, then I highlight other things: safety, reliability, functionality, what's that Isofix system, which is ABS What is ASR, as folded seat, etc..

Perhaps the best strategy in selling a car is next, but that depends entirely on the client's reading. Between a mother pregnant with her husband who pushes a cart, "equipped" with a child 2 years:

Seller: Agreed, it is the cheapest car, even many of the same segment are cheaper. Not even the glorious, according to research conducted in Germany. Inside are other cars in the same range a little roomy, with a trunk larger idea, and the equipment does not excel, with only the necessary minimum. I know, I say that is an average, not small, and even so it is - there are other more economical cars and even faster. But this car has something the rest did not: he obtained most stars in safety tests carried out in Europe and the U.S. - the world's safest car in its segment! And as average counts of accidents in Romania is growing is a good thing to keep in mind!

It's easier to sell a car, a female person. But most important is to make sure, you as seller, the car they sell meet its requirements. Do not hide anything, do not lie and do not assign specifications or features that sell fake car, just because that customer next to you is a woman. It may be distrustful and viewing the next car comes with a connoisseur you give away, you lose customers permanently. Guess what she wants from a woman dressed your car and you sell merchandise to meet its requirements. If a man knows what to look and ask directly about options, horsepower, fuel consumption, speed of heating of seats, airbags, belt tensioners with airbags, ventilated brake discs and other technical nonsense and practical, she wants to be happy with other aspects of the problem. Have you ever sold a car to a woman? Tell us what it did to buy the car!

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